Those Germans. They always know what they’re talking about, even if nobody else does.
From the language that brought you Weltschmerz, Weltanschauung, Gemütlichkeit, and Fahrvergnügen, comes our old friend, Schadenfreude—taking pleasure at the misfortunes of others.
Right now, however, I’m focused on loyalty, and I’d like to commission the German language, if possible, to give us a word meaning nostalgia for the old loyalties of yore, now lost in our benighted era.
In May 2024 Your New Favorite Writer posted a piece, “A Time Travelogue,” and a man wrote this week to thank me for it.
The original post was a visit to the now-distant past, to the time when I was a boy in Streator, Illinois. I happened to mention “the Onized Club”; my correspondent happened to be Googling last week for “Onized.” That was, as investigators say on TV, the nexus.
The Onized Club was a company-sponsored club for the thousands who worked for Owens-Illinois Glass Company and their families. Owens was far the largest employer in Streator. The word “onized” was a transform of the words “Owens-Illinois” and “organized.” By going to work for Owens you became onized. People were proud of this club, which gave them various benefits—especially, wearing spiffy “Onized” fan gear around town.
It was a company town. During the years when glass jars and bottles were being displaced for many uses by cheaper plastic or coated-paper containers, every quart of milk sold in Streator carried the legend: “See What You Buy—Buy in Glass!” Those who were onized naturally wanted to keep their high-paying jobs. They were grateful to the company. They were glad to be in the club.
The man who wrote me had been commissioned to do a project of some kind for the Streator Onized Credit Union. Puzzled by the term “onized,” he Googled it to find out what it meant and, voilà! found my blog post, which enlightened him on the origin of the term.
BUT HERE’S THE TWIST: As he continued reading, he “became nostalgic for a time I never knew when the richest among us funded the public good. A time when companies cared about their employees enough to spin up a credit union to make sure they had access to banking. A time when employees had an actual reason to be loyal because the respect went both ways. . . . [Y]our article reminded me of what life could be like and for a moment, I was there – imagining I was Onized and cheering for my team.”
Aw, gosh—now I’m all choked up.
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But wait a minute, Dear Reader. Hold your horses.
My new friend seems nostalgic for a time he never knew, “when employees had an actual reason to be loyal because the respect went both ways.” Hence the need for a new German word. Perhaps Loyalitätsnostalgie—nostalgia for (an era of) loyalty.
The thing is: I have lived in both eras, and I’m not sure they’re all that different.
Don’t get me wrong. I venerate the ’50s and ’60s as a wonderful time—a golden era, with all sorts of good things that have been abandoned in our heedless rush for modernity. (Or, these days, postmodernity.)
But that’s partly because memory dwells on the good stuff. At least, my memory does.

We all look back to the early years of our lives as the standard against which we measure all things. That’s why old duffers who have not touched an M-16 rifle or used a P-38 can opener in sixty years wear baseball caps with patches representing their old units and blubber unashamed tears when they meet fellow vets. It’s not because the service was so wonderful—it often wasn’t—but it was the capstone or climax to the early years of a person’s life, the passageway to adulthood. Often enough, as adults, we look backward to the more exciting and heady days of youth.
So what about it, Gentle Reader? Has the two-way tug of loyalty between employer and employee gone the way of the Great Auk? Does it live only in the past?
I don’t think so. To begin with, it’s not clear that all rich people, or all large corporations (the two categories are not identical) were stalwart stewards of the public good in old times. Second, for every splashy billionaire we see in today’s media behaving like an ass, there is a quieter billionaire out in the hinterlands working patiently for a better world. We have a good example right here in Wisconsin: Judith Faulkner, creator and sole owner of Epic Systems, Inc.—who, besides having invented a very beneficial medical software, is methodically working to give away 99 percent of her net worth to worthy causes during her lifetime. There must be many other examples.
I know there are a lot of lesser companies in small towns across the nation, delivering great goods and services with workforces who are proud of what they are doing and of the company in whose employ they do it.
Loyalty will always be with us. It’s the glue that holds our society together. It works so well because it is a two-way street. Smart bosses go to extraordinary lengths to get and keep good employees, and those employees work not only for their bosses but for their communities.
Relationships of mutual loyalty not only abound in the business world, they also make schools, churches, libraries, hospitals, and all kinds of nonprofits work.
Those who do not live within a web of loyal relationships would be well advised to keep seeking. Such relationships are out there for the having. When you find an employer, a partner, or an institution worth giving your loyalty to, make sure you respond in kind.
Then you’ll truly know the joys of Beziehungsglück (relationship happiness).
Worth thinking about until next time.
Blessings,
Larry F. Sommers
Your New Favorite Writer





















