Summa Contra Substack

Bye-bye, Substack!

It was just one of those things, 
Just one of those crazy flings,
One of those bells that now and then rings—
Just one of those things.
      (words and music by Cole Porter)

Let me explain.

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Soon after launching my writing career in 2016, I learned one must start building a platform right away. An “author platform” is an identifiable following. Many things go into a platform, but most authors feel a need to be present in one or more forms of social media.

I was already on LinkedIn and Facebook. I added a “LarryFSommersWriter” page on Facebook, linked to my regular “Larry F. Sommers” page. 

In April 2019 I started a weekly blog, “Reflections,” at https://LarryFSommers.com. “Reflections” was both a form of social media and something else altogether. I hoped the blog would publicize my novel-in-progress, but I also hoped it would form a body of writing that readers might value for its own sake. To that end, I posted original articles on past and present, story and narrative, writers and the writing life, and other topics. 

Now, since I want my blog to offer lasting value, I spend at least one day creating each week’s blog post. To attract readers, I routinely announce each post with brief publicity snippets on Facebook, LinkedIn, and Twitter. These own-horn-blowings also take a bit of time to generate.

That’s the full extent of my social media. In each venue, I have a modest following.

But social media are only part of the platform. I know a lot of folks in person, not filtered by the Web. Now that my novel, Price of Passage, is published, I go to bookstores, public markets, and book fairs to tout my book face-to-face. I love these real-life interactions. I also give book talks or speeches about Price of Passage and the process of becoming a Great American Novelist. All these activities are planks in my platform. 

Then my friend Dan Blank spoke favorably of Substack. It’s a website that allows authors to post their writings and attract readers. It also allows those readers to pay subscription fees or voluntary donations to support the authors they like. 

Dan Blank is a wise guru. When Dan recommends something, I pay attention.

I decided to go for it. But I didn’t want to write something completely different for Substack. Nor did I want to abandon my WordPress site—at least not until I decided that Substack could rerplace it. So I just added “Reflections” to Substack, making it available in two places now instead of only one. I chose not to require a subscription fee, but to allow readers to donate if they so chose. 

So you see, I did not plunge into Substack but dipped my toe in the water. 

Substack has been sending me emailssuggesting authors whose writings I might want to follow. Naturally. One of the best ways for a writer to gain a following on Substack is to follow other writers’ posts and comment favorably on them. Of course! That makes sense. 

The problem is, I didn’t want to spend my time reading a lot of posts from Hamish McKenzie, George Saunders, or myriad other fine authors who appear on Substack. I had been thinking of Substack as a place where I could publish mywork. But it is at bottom a social medium. Social media thrive on reciprocity: You read my blog, I’ll read yours. 

Meanwhile, I struggle to set aside productive times for writing my World War II novel and a Vietnam-era personal memoir. Alot of reading and research goes with these challenges. And I’ve got a tall stack of books to read for my own general education. Do you know Your New Favorite Author has never read Homer’s Iliad and Odyssey? Well, I’m working on that.

I love to be generous with my time, but I do have a lot of irons in  the fire. 

Substack feels “fun and refreshing” to Dan Blank. To me it feels inauthentic and oppressive. 

Thought experiments can be worthwhile. I abandoned Substack in my head. Boy, did that feel good. What a relief! 

That got me thinking about all the artificial things I do to chase an expanding platform. Things like Twitter and LinkedIn. 

Years ago, I worked in a semi-corporate setting, and LinkedIn’s professional networking opportunities were a boon. Now on LinkedIn, I’m just a troll hawking a product. 

And I never had any desire to Tweet. I only did it to draw people to my WordPress blog.

After my book was published I started sending out a newsletter, using MailerLite. But lately I get the sense that few people eagerly await the next edition of The Haphazard Tiimes

There’s nothing wrong with MailerLite. Nothing wrong with LinkedIn. Nothing wrong with Twitter. 

For that matter, there’s nothing wrong with Substack.

But I’m a writer. I need to work on writing—both my weekly romance with the Great World-wide Blog Public, and also my novel, memoir, and short story projects.

The only social medium I have bonded with is Facebook. For all its faults—and they are legion—it is the place where I often interact with friends, 796 of them at the moment. Most of those are people I actually know. If I met them on the street, face-to-face, I’d recognize them, and they me. That’s not a huge number of possible readers, but it gives Facebook the one thing none of the other media has for me: Authenticity.

I don’t do Facebook primarily to promote my writing. I do it to keep in touch with my friends. Maybe for you that’s Instagram, and God bless you. But I’m sticking to Facebook.

Substack simply became the stack that broke the camel’s back.

Good-bye, Substack.
One-too-many stack,
Unlike Lot’s wife, I won’t look back.
Good-bye, Substack.

Good-bye Twitter, LinkedIn, and MailerLite, too.

  • I will keep writing. 
  • I will promote my writing on Facebook, a world populated by friends of mine. Only now my Facebook posts won’t have to meet the format needs of three social media outlets simultaneously. Maybe I can make the Facebook outreach more personal and unique. 
  • I will continue to sell my books in markets, bookstores, festivals, and elsewhere. 

What is all this for, if not to leave some lasting literature behind me? 

So the first thing, and the hardest thing, is to create some great stuff.

Even if that great stuff is not “discovered” in my lifetime, I’ll still be one up on van Gogh. At least I have both ears.

Blessings,

Larry F. Sommers

Your New Favorite Writer

Storming the Heights

Success in any endeavor is defined by the doing. The act of doing. The skill in doing. The manner of doing. The time and place of doing. 

A literary lion. Photo by Kevin Pluck, licensed under CC BY 2.0.

Most of all: the dedication and constancy with which the thing is done.

Seven years ago, I set out to become a serious writer. 

I had retired once and then retired again. By January 2016, I was free to do what I had always wanted to do: Write. 

Hardly knowing what I was about, I had set my course to become a Literary Lion. 

(Gentle Reader, you may have heard me sing this song before, but it’s worth a reprise in a different key, if only to get newcomers up to speed.)

How to Build on Small Victories? 

In 2016, Fetch! magazine published (and paid for) a whimsical essay I wrote about our old Siberian husky. In the same year, and again in 2017 and 2018, the Saturday Evening Post web-published three of my short stories about Izzy Mahler, a boy growing up in the 1950s. Light reading, yes—but chosen for publication over hundreds of competing submissions.

I began to think of a big historical novel based on my great-great-grandparents who emigrated from Norway in the 1850s. By early 2017 I was ready to start writing chapters. 

It takes perseverance to write a novel. How could I sustain my purpose through this lonely quest?

Some writers may thrive as solitary artists, scratching out stories by midnight oil in a Gothic mansion, or under a gray mansard in some bohemian arrondissement of Paris. But I am not one of them. I can’t work in a vacuum. I need the stimulation of other minds and the encouragement of those farther along the path. 

Parisian mansards by Gustave Caillebotte (1848-1894). Public Domain.

The University of Wisconsin Continuing Studies Writing Program, now defunct, was then in fullest flower. I attended its writers’ conferences in 2016, 2018, and 2019. At such events you can learn craft. 

You learn about marketing. You befriend others who, whatever their topic or genre, share a great obsession with you. They are writers. You have found your tribe. 

I also joined two smaller groups, mutual critique groups. With regular meetings in a more intimate setting, members of such a group read and critique one another’s material. You learn how your work strikes readers. You learn what works and what doesn’t. And again, you form friendships.

To Blog or Not to Blog: That is the Question

In our critique sessions, we sometimes discussed marketing. Most writers love writing—or, at least, feel compelled to write. We tend to approach marketing, however, with loathing and trepidation.

Yet, marketing is unavoidable. You want people to read your work. That means it must find publication. And, once published, it must find its audience. 

Bennett Cerf. Public Domain

No fairy godmother—no genie with the gentle smile of Bennett Cerf plus angel wings and a magic wand—is going to swoop down, pluck your manuscript from obscurity, and add it to the Modern Library. You, the writer, having gone to the trouble of filling the pond with water, must also round up the horses, bring them to the pond’s margin, and cause them to drink. 

We have little clue how to do this. But the notion that gnaws at our hearts is that social media equals marketing. To a geezer like me, that concept represented a dreadful imposition. Once I set foot on the slippery path of social media, how many hours of writing time would be devoured by constant, compulsive tweets, posts, and links?

Of all web-based avenues, blogging seemed the wisest, if only because it was a longer form. What could I say, worth saying, in 140 characters? Or even 280? It seemed I would need to invest a day or two each week to write a blog post that anybody would want to read. 

But how would I come up with topics? And even if I found things to blog about, why do it at all? How would this help me sell my REAL writing—my great American novel

In our Tuesdays With Story writing group, Jerry Peterson, a great mentor, said something I did not expect. “If you think you’d like to blog, you could give it a try,” he said. “And consider that blog posts are one part of your writing—not just a gimmick to sell your other writing.” 

So I plunged into the blogging world on April 12, 2019.

Clarity

I had little idea what blogging could do for me. 

One thing it did immediately was to impose a clarity that had been lacking before. 

My friend Dan Blank is an apostle of clarity. He uses a simple exercise with index cards, which he calls “Clarity Cards.” He urges creators to assess their goals and purposes at frequent intervals to gain clarity on their main channels of endeavor. It is, as billed, a clarifying thing to do.

Just to design the front end of a WordPress blog site, I needed to clarify my thoughts about what I am trying to do as a writer. I knew it was all tangled up with the past, since I always want to write historical fiction. 

I had a sense that history is not just dead events, inexorably receding on the conveyor belt of time.  History, though consigned to the past, also lives in the present. We live in the midst of history. We never get clear of our history. 

T.S. Eliot wrote a brilliant definition of what I want to do:

T.S. Eliot. Photo by Lady Ottoline Morrell. Public Domain.
We shall not cease from exploration
And the end of all our exploring 
Will be to arrive where we started 
And know the place for the first time.                                                                                                                        —from “Little Gidding”

I want to take readers into the past with me so that we may return having learned something that helps us be ourselves in the present.

So I came up with the title “Reflections” for my blog—because it’s a reflective endeavor—and the slug line “seeking fresh meanings in our common past.”

We all have individual histories, but there is also a collective past—a background we all own together. The more fully we know this, the more human we will be. 

Dedication and Constancy

Since beginning this blog in 2019, I have published my debut historical novel, Price of Passage. Diane Donovan, senior reviewer for Midwest Book Review, called it “just the ticket for an absorbing tale of evolution and enlightenment.”

I have completed a middle grade historical novel, Izzy Strikes Gold!, and have begun querying agents on its behalf. When I read it aloud recently to the members of my grandson’s fifth-grade class, they were engaged and asked lots of questions. 

I am now writing early chapters of a Word War II historical novel (for adults), as yet untitled, about two brothers with an intense rivalry. My writing coach, Christine DeSmet, Distinguished Faculty Associate, UW-Madison Continuing Studies, thinks my plot outline has enough substance to support a good book. 

And oh, by the way, I have added 193 posts to the blog, for a total of about 200,000 words. You are reading post number 194. My fear of not having enough material proved groundless. It turns out the more you write, the more you can write.  

Laurie Scheer, former director, UW-Madison Writers’ Institute 2010-2021 and co-founder, New Nature Writers, has called it “one of the best writer’s blogs on the planet.” And Christine DeSmet agrees, saying, “Sign up, people! It’s an amazing blog.”

So Jerry Peterson was right. This little endeavor, far from being a sales gimmick, has turned out to be a worthy endeavor of its own. For this reason I have begun to publicize Laurie’s and Christine’s kind comments about this blog. That publicity has gained the blog some readers.

But know, Kind Reader, that you are still among a select few. In a good week, my blog is read by a hundred readers, many of them repeat customers. EVERYBODY ELSE IN THE WORLD does not know what they’re missing.

About the “Reflections” Blog

If you’re new to this blog, you may wish to sample a few previous posts. You can navigate there using the “Search . . .” box at upper right, or via the ARCHIVES, organized by month, farther down the right-hand menu.  

The posts are not all of one kind. 

  • Some, like this one, speak of my writing journey.
  • Some address writers’ concerns more generally, such as “Six Simple Steps to Literary Lionhood.”
  • Many are family stories, or personal recollections of the past, like “Life on the Vermilion.”
  • Some focus on traditional historical content, for example “General Grant.”
  • Some are literary, for example my very popular review of Where the Crawdads Sing.
  • There are some writing samples, like the short story “Encounters With Monsters” and the poem “Blood Quarrel.”
  • Some can only be called general commentary on our times. These are not exactly political, but they may raise political topics or questions, as in “No. We’re Not.” 
  • A few are overtly religious, such as “A Meditation.”
  • Some few posts expose the haps and occasional mishaps of my old friend Milo Bung, a third cousin of Slats Grobnik and direct descendant of Æthelred the Unready.
  • Numerous others, no doubt, elude easy classification.

If, starting today, you went through the archive month by month and read one post a day, you would be up to date in less than a year. Now, that would be dedication!

I hope you enjoy these posts. If you do, spread the word. And buy Price of Passage. Thank you kindly.

Blessings,

Larry F. Sommers

Your New Favorite Writer

Author of Price of Passage: A Tale of Immigration and Liberation

Price of Passage

Norwegian Farmers and Fugitive Slaves in Pre-Civil War Illinois

(History is not what you thought!)